your virtual marketing team
it's not always obvious but sound marketing practice is the secret behind all successful companies.
it is not just sales brochures, website, logos and stationery. it is part of every aspect of your products, service delivery and communications with customers. all too often it is the difference between success and failure.
if you need help with marketing on a regular basis you are in luck, that's what we do. we have a range of mentoring services designed to offer everything from the basic website review and ongoing analytics right through to having a dedicated marketeer on-demand fielding calls, holding meetings carrying out customer satisfaction surveys. see below for prices.
we also offer a campaign management service which is discounted for those on the standard and premium mentoring packages. click here for more information on campaign management.
| costs | starter | standard | premium |
|---|---|---|---|
| cost per week | £25 | £50 | £100 |
| minimum contract term | 1 year | 1 year | 1 year |
| marketing support starter standard premium | starter | standard | premium |
|---|---|---|---|
| marketing mentor | |||
| priority customer | |||
| point of contact (to field marketing calls) | |||
| meetings | (additional per meeting cost) |
| website marketing | starter | standard | premium |
|---|---|---|---|
| website health check | |||
| setup website analytics | |||
| setup website performance monitoring | |||
| setup email list management | |||
| setup customer satisfaction surveys | |||
| setup twitter & facebook pages |
| monthly marketing report | starter | standard | premium |
|---|---|---|---|
| campaign activity summary | |||
| interpretation of web analytics | |||
| website outages & performance | |||
| customer satisfaction survey results | |||
| opportunities review | |||
| recommendations report |
| campaign management discounts | starter | standard | premium |
|---|---|---|---|
| discount on marketing strategy and plan | none | none | 20% |
| discount on campaign management | none | 5% | 20% |
website health check is a comprehensive review of your website looking at various metrics including consistency of brand, navigation, content, effectiveness and so on.
using website analytics we can determine basic information such as how many hits your website is getting, where the visitors are coming from, whether they are coming from a search engine or direct. we can also determine how long visitors are spending on your site, which pages are most popular. we can determine how successful specific promotions or advertising campaigns are and much more.
using website performance monitoring we can determine if your site has had any performance issues. has it been 100% available during the period and are there specific pages that take longer to load than visitors usually tolerate.
email list management is a brilliant way for you to connect with your customers. the tools we use allow for customer email addresses and subscriptions to be managed and they allow you to create and send branded html emails such as newsletters. advanced tools include targeted campaigns using segmentation, campaign tracking analytics and bounce back management.
we can set up online customer satisfaction surveys which can be accessed directly from your website, email footers and compliment slips and other printed literature. typically covering the experience a customer has had with your products and services surveys are a fabulous way to measure customer perception and how that perception improves or degrades over time.
some of you may have heard of Facebook and Twitter right? understatement of the year! social networking is a great tool to get your products and services out in front of everybody. There are a many ways of reaching and interacting with these people, the first step is to create a profile, group & fan page, that's what we can help with.